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Logo Development It's all about image. Each company needs a logo to assist with Image Identity. Where would we be without the Golden Arches, Prudential's Rock and Nike's swoosh? A logo, their colors and tag lines allows the prospect build a relationship with a company before or while they do business. Most logos should be built in 2 color to keep printing costs, embroidery set-up charges and advertising expenses to a minimum. 4 color is sometimes needed, but budgets should be considered prior to developing "a look".
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Cardinal Marketing |
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