Public Relations for MA and RI firms

Public Relations enforces a message to the target market. It works within each clients industry or to the public as a whole. Public relations supports the marketing direction and should be used as a selling tool which works in conjunction with all marketing materials. Usually seen in the form of a press release placed in area newspapers or trade journals, public relations supports a companies endeavors with a positive message.

Opportunities for Public Relations includes:

• Awards / Certificates of Honor
• Completion of a class or degree (graduate of a training program)
• Rags to Riches Story
• Big check - public donation to a charity or local organization
• How to Info ( 1040 Tax tips as an example)
• Public Speaking Event
• Grand Opening / Renovation
• Any Story of Goodwill - clothing store owner donating clothing to local charity as an example

The key to public relations is the broadcast must be newsworthy and timely. Use of editors language is imperative and it must be presented to the editor using symbols and pre-written headlines. Contact information is also vital to any good release.

Cardinal Marketing
73 Gardner Avenue
South Attleboro, MA 02703
Tel: 508-399-7300
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